1.) Finding All the Painting Customers You Can Handle. If you know how to do this you got it made and you can make as much money as you want. Whether a small, 1 to 2-man painting operation or a painting company that has a large painting crew, you can make it happen when you know how to find customers.
2.) Knowing How To Estimate Paint Jobs – for maximum profits, this is the second power stroke that should be in a painters marketing plan. When you know how to get as close to the “threshold of pain” as you can get, (the maximum you can charge someone before price resistance kicks in) whether residential or commercial, you can MAX your profits.
3.) Customer Retention – just how much is a painting customer worth to you? When you know that, you will really do whatever it takes to hang on to them. Finding new customers is not always as easy as painting for the existing ones. If they run out of things to paint over time, how many “referrals” can they give you? Why wait 10 years for them to call you again when you can be painting for their family and friends right now?
HERE ARE 3 WAYS TO SQUEEZE MORE PAINTING BUSINESS OUT OF EACH EXISTING CUSTOMER:
4.) Go the Extra Mile – always do a great job and even do a little more to please your customers. This gets you more repeat business and gets them talking about your painting service. And “word-of-mouth” advertising also kicks in, which is the BEST form of advertising there is!
5.) Thank You Cards – sending out thank you cards after every job completed “shows professionalism” and creates more business for us house painters. Plus they see your contact info again and will put it on file for future use.