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Women in Business

1. Explore the reason why. There are a variety of reasons why many aspire to start a new business. For some it’s about creating a life of greater meaning and purpose. For others, it’s an opportunity to gain more financial security, or answer a “calling” of sorts, among other things.

Whatever the motivation for starting your business, it must be something that resonates profoundly and becomes the fuel that keeps the flame from within ignited. Without a deep-rooted conviction for the reason why, you stand a real risk of throwing in the towel at the slightest hint of difficulty or challenge you will inevitably encounter with your business.

2. Bring “you” to the journey. Although you may be venturing into unfamiliar territory as a new business owner, it doesn’t mean you are starting from scratch. The reality is that you already come equipped with resources, skills and abilities to thrive as an entrepreneur.

There are many success traits all entrepreneurs possess: problem solving, communicating, collaborating, decision-making, and risk taking, just to name a few. Some of these traits have been honed and groomed from your career experiences, but they are also innate qualities you possess as a woman.

Trust and rely heavily on your unique life experiences and strengths as the greatest assets to accompany you at the start of your journey.

3. Take others along. You are a woman who juggles many life roles as professional, mom, wife and homemaker. Adding another responsibility to the mix as entrepreneur could tip the scale too heavy to one side, to say the least.

But this new role and responsibility doesn’t have to throw everything off balance. To avoid this, allow others to help you, get used to delegating more and give yourself permission not to be “super woman.”

Your family members in many instances will be your biggest fans, but be sure to get their buy-in from the start. Help them to see “what’s in it for them,” so that you experience less resistance and push back in the long run. Allow your family to be more self- sufficient. In so doing, you create a bit more “space” in your life for business development, without feeling guilty.

Also, consider your professional network. Are there any colleagues or contacts in your circle that can facilitate any aspect of business planning or development, more quickly and easily? If so, use this support system to jumpstart the process of building your business.